Corporate blogging

Vintage Engage - content from Engage 1.0Constantin Basturea points out an interesting interview with David Weinberger (of cluetrain manifesto fame) on why companies should use weblogs, why it’s hard for them to do that, who should blog in a company, the role of the corporate blogger, and more.

Also there: A great overview of Fast Company’s big, smart blogging article from the April edition.

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