One question we’re increasingly asking clients up front — particularly in the public sector — is a very basic one indeed: How serious are you?

In public involvement, there’s a large continuum between “window-dressing” projects (those designed more to publicize a predetermined program than to gather input) and the intense engagements that can really affect policy and planning. We’ve done both types of projects (although we prefer the latter), but the biggest key to executing without missteps is the same: Figure out the project owner’s level of commitment up front.

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