29. August 2004

PowerPoint: idea crucible

Vintage Engage - content from Engage 1.0Beyond Bullets has a great article — to call it a mere post would be a disservice — about using PowerPoint to test ideas. Since I’m usually first in line to rant about poor use of that medium, it seems only fair to point out where it really shines. An excerpt:

Tip: The next time you have a new idea, try field-testing it first in a PowerPoint presentation. If it’s a brief idea, present the idea on a single slide, and then ask other people what they think about it. Or if you have a much larger idea or a sequence of thoughts, put a single idea on each slide and develop it out in a storyboard… When you challenge yourself to do the counter-intuitive, like writing your slides first, you open yourself to new possibilities you may not have seen from a previously limited view.

Thanks to Steve Rubel over at Micro Persuasion for pointing out the site.

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