Mike Bawden pointed me to this excellent, metaphorical article on positioning over at 101PublicRelations. It’s smart stuff, but I may be biased because the author used two of my favorite airlines as examples.

An aside: I like long blog entries — as long as they have something to say. For me, the link-and-run miniposts so ubiquitous in blogging (and yes, I’m guilty myself — with this very post!) are a little bit like fast food; fun, but not really filling… and your mom would tell you to eat better.

Share This