I don’t post a lot about advertising. This is not because I think it’s unimportant, but because there are a lot of people doing truly great advertising blogs.

But this is too smart to resist.

Retail Store Blog has a great little summary on what makes sexy ads work — and what doesn’t.

The short version of Greg Manter’s three-point test:

• Do you remember what the ad sold? Or do you only remember the sex?
• Is the ad “hot” enough to be remarkable (literally)?
• Is the sexy ad part of a whole brand identity or just a one-off titillation?

Good stuff, and well worth a full read.

Share This