Advertising vs. PR
A couple of definitions:
Advertising: Think of it as sitting in front of a cozy, warm fireplace, patiently tossing in $100 bills. Every now and then, someone walks by, notices an interesting little tendril of smoke or maybe a crackle from the fire, and says, “Neat!”
Public relations: My goddaughter (an ad-agency account supervisor) counters the above by by defining public relations as: Walking around with a piece of paper that has lots of words on it, calling out: “Is this interesting to you?” over and over…
On a bad day, we may both be right.
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Olga Kellen wrote on 29. June 2007 at 12:18 pm
A friend of mine owns a tailoring shop. It just happened that at the same time she ordered a print ad distribution in her area, with a discount coupon to attract new customers, and had an article published about her in a local paper.
Guess what? One customer returned the coupon, but the door of the shop doesn’t close anymore because of the endless line of newspaper readers… Go figure… Advertising vs. PR…