For youth marketers: required reading on social networking
Over at Global Nerdy, there’s a terrific outline post covering Danah Boyd’s presentation at Harvard’s Beckman Center for Internet and Society.
Boyd, an ethonographer focusing on youth in America, became a mini phenom for her paper on class divisions between MySpace and Facebook. And whether you agree with her observations or not (she’d be the first to tell you it’s not rigorous scientific research), the outline of her luncheon talk is pure gold for those marketing to youth. Go read it.
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