Smart PR recruiting from Fleishman-Hillard
Edelman gets a lot of the glory, but Fleishman-Hillard has really embraced blogging and digital PR in a huge way. More than just getting staffers to blog or recommending blogs as a solution to clients, they’ve got one of their internal recruiters blogging as well. This is damned smart, and I wouldn’t be surprised if other large shops and recruiting firms followed suit.
Beyond the fundamental sense of exposing F-H opportunities to the blogosphere — an audience rife with top-notch communicators — there’s more to this than filling the human-capital pipeline.
Having your recruiter blog — and blog well — says a lot about your corporate culture. When’s the last time you thought “open” (Heck, when’s the last time you thought “human?”) when you thought about HR? Betsy Beard’s manner is engaging and open — she doesn’t come across like HR at all. Well played, F-H.
Now I have to find out what Betsy thinks of my five favorite job interview questions.
(And no pro-HR hatin’, please… Despite the occasional genuinely helpful soul, There’s plenty of anecdotal and quantitative evidence about HR’s need, as a management practice area, for an overhaul, a good kick in the ass, or both.)
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3 comments
1.
Embracing Blogging at F-H « Valley PR Blog wrote on 27. June 2007 at 7:36 am
[…] lengutman on June 27th, 2007 Interesting post on Greg Brooks’ site about the extent to which staffers and recruiters at Fleischman-Hillard are blogging in order to attract both clients AND […]
2.
Betsy Beard wrote on 03. July 2007 at 11:38 am
Thanks for the post, Greg! I appreciate that you took the time to read and comment on my recruiting blog. It’s definitely a work in progress, but it has been a lot of fun. I enjoyed reading your blog and interview questions. You hit the nail on the head, I think it’s very important to ask those types of probing questions during the interview process — it’s a great way to get a glimpse into a PR candidates potential performance in future roles. Have a great holiday! Betsy
3.
Embracing Blogging at F-H | Valley PR Blog wrote on 12. March 2008 at 5:38 pm
[…] post on Greg Brooks’ site about the extent to which staffers and recruiters at Fleischman-Hillard are blogging in order to attract both clients AND […]