MARKETING COMMUNICATIONS AND PR
Through early-career work as a reporter, city editor, editorial writer and columnist, Brooks has developed a consistent ability to quickly absorb highly technical material, both to uncover elements of strategic marketing importance and in order to describe the material to a wide range of non-technical audiences. Today, he is consistently the voice in the room that successfully bridges the communications gap between C-level executives, technical staffs in a variety of disciplines, marketing personnel and the end customers that each of these groups must service.

Highlights from Brooks’ marketing and public relations engagements include:

• Product development, price modeling and launch for an online community targeted at the fabricated metal industry.
• Roll-out marketing for what went on to become the most successful deregulated electricity offering in the State of Illinois.
• Pre- and post-launch marketing and international media relations for the world’s first privately funded and fully automated toll road, the 91 Express Lanes.
• Development and launch of several periodicals targeted to specialized audiences in the manufacturing and gaming sectors.
• “Marketing turnaround” engagements that involved re-engineering internal marketing processes and staffing for clients.
• Contract-based VP of Marketing duties.
• Extensive media relations and print-collateral campaigns that have made millions of impressions for clients in the professional services, non-profit and manufacturing sectors.

Greg has been recognized by the Public Relations Society of America and the International Association of Business Communicators with awards for writing, program development, and print design

PUBLIC SECTOR AND INFRASTRUCTURE-RELATED COMMUNICATIONS
For more than two decades, Greg Brooks has focused on communicating complex policy, planning and technical issues to the press, the public and elected officials. His career includes strategic communication and management roles on some of the largest and most visible infrastructure projects and community building efforts in the U.S.

Brooks planned and implemented award-winning campaigns for the nation’s largest state DOT, as well as several regional agencies and cities. These programs have reached millions of public officials, corporate decision-makers, business owners and motorists in their homes and workplaces, and have repeatedly helped meet established public-involvement and policy goals. Representative projects in which Brooks played a strategic or oversight role include:

• Creation of “Visionary,” a game-format public involvement tool for the San Diego Association of Governments’ (SANDAG’s) first-ever Regional Comprehensive Plan.
• Community marketing and campaign development for ballot initiatives related to bonding and infrastructure.
• Development of of the SANDAG Service Bureau’s first-ever marketing plan.
• Research, outreach and program management for regional air quality and rideshare campaigns in California, Kansas and Missouri.
• Community and media relations (including international media) for the world’s first fully automated, privately financed toll road, the 91 Express Lanes.
• Public involvement for dozens of planning- and design-stage infrastructure projects in surface transportation and water/wastewater.
• Media relations, copy writing and construction-related public information for several major HOV and toll-road construction efforts.
• Rapid-response information campaign following California’s Northridge earthquake.
• Audience analysis, communications planning and marketing segmentation for the Northwestern Indiana Regional Planning Commission.
• Research for bioterrorism preparedness efforts undertaken by the Kentucky Cabinet for Health Services.
• Development of research methodologies and communications strategies for the American Water Works Research Foundation. Through a series of studies and training documents, clear links were established between customer communications and willingness to fund future capital improvements.
• Leadership of media, community and government relations management for reconstruction of Interstate 15 in Salt Lake City, UT. At the time, the $1.3 billion project was the largest design-build infrastructure project in the United States.
• Contributor to a research study for the National Cooperative Highway Research Program that laid out a public-outreach “toolbox” for DOT executives, as well as other papers on topics ranging from HOT lanes to effective techniques for relaying transportation issues to the public.

Brooks has written and presented extensively on public-private partnerships, design/build, urban-planning and transit issues, as well as Intelligent Transportation Systems. In addition to his technical work with and for MPOs, municipalities, state agencies, constructors, designers and planners, Brooks has a deep background in policy-oriented communications relating to transportation and planning as well, including spokesperson roles for senior government and corporate leaders, and the direction of public affairs for the Reason Foundation, one of the nation’s largest think tanks specializing in infrastructure policy.

BUSINESS DEVELOPMENT AND PURSUIT MANAGEMENT
Greg has led or played a major role in securing dozens of contracts as the lead proposal strategist, writer and presenter, and also as a behind-the-scenes presence that trains senior staff and ensures maximum win potential. His experience includes:

• Strategy and materials development for major pitch presentations with individual values ranging from $50,000 to over $1 billion. This includes review-panel analysis, and unique-value-proposition analysis, as well as development of boards and audiovisual presentations — the latter comprising up to 200 slides and more than a dozen presenters for major design/build pursuits.
• Staff training and scripting for presentations, including video-feedback individual training and group training.
• Proposal development for a wide range of professional-service and construction engagements. This includes complete oversight for proposals valued at up to $1 million in professional fees, and strategic roles writing or providing strategy for larger pursuits of over $1 billion.
• Development of lay-audience value propositions and storylines. These have been particularly valuable in cases where there is significant non-technical staffing within a decision-making group, or in instances where a project is sufficiently large that “pre-selling” within a circle of community opinion leaders makes strategic sense.

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