1The belief in power is the power.
2Authority doesn’t announce itself. It’s assigned.
3Everything is small time.
4When there’s no expert, the audience invents one.
5Don’t build movements around ideas that haven’t been lived.
6Be cocksure with tools, humble with narrative.
7If the stakes aren’t clear, the audience will assign their own.
8We live in a fundamentally unserious culture; plan accordingly.
9Confusion is a tactic.
10The map is useful; the terrain is real. Know the difference. (After Korzybski.)
Confidence doesn’t come from expertise. It comes from knowing what to ignore.
The goal isn’t clarity for you. It’s clarity that works without you.
If it doesn’t help them move, it’s not advice. It’s a performance.
Greg W. Brooks. First published on Facebook, April 22, 2025.